The Amazon prime drama series, Made In Heaven, is making a lot of buzz after the release of its 2nd season on the OTT platform. The first season itself had left the fans wanting for more. The marketing team of the show is working very hard to make this success even more grand. The team recently collaborated with food delivery giant, Swiggy, to promote the show.
Swiggy is not only showing advertisements of the show but it has strategically placed them to make them more impactful. When we are browsing through the app, the promotion comes up usually where the in-app notifications are displayed, forcing users to take a look at it. But that’s not all. Swiggy has also changed the icon for their delivery vehicle. Instead of a bike, now the icon shows a car decorated with a marigold flower which symbolizes a wedding car.
Made In Heaven’s marketing team has also partnered with Uber for promotions. The team is trying to make the full use of social media trends as well. The season 2 of the show has an impressive rating of 8.3 on IMDb. Both fans and critics have praised the show so far.
