Bollywood stars are no strangers to the PR game, and only a few are able to play this game as quietly and strategically as Ranbir Kapoor.
According to some recent industry speculations, Ranbir’s public persona is that of a star who doesn’t believe in PR, but many believe behind the scenes his PR machinery is among the most sophisticated in the business.
A viral tweet sparked the controversy that a certain star’s PR team has mastered the subtle art of narrative control, and audiences were quick to point their fingers at Ranbir.
Publicly, Ranbir distances himself from any type of publicity, often saying things like his work speaks for itself. However, keen observers have noticed that his PR team frequently drags down other actors, especially his co-stars, just to shape Ranbir’s image from the shadow.
The recent buzz around Ranbir’s upcoming projects, Ramayana and Love and War, has only intensified this rumor. Fans and social media users have noted that while Yash and Vicky Kaushal play equally important roles, much of the media spotlight is given to Ranbir.
This has led to a heated online discussion of whether his PR team is quietly shifting credit, ensuring that Ranbir remains the central figure in every other headline.
What makes this strategy successful is the unwavering loyalty of Ranbir’s fanbase. Many fans are so invested in the “no-PR” persona that they cannot even handle the speculations of there being backstage management, overlooking the calculated nature of his public image.
Some social media users suggest that Ranbir’s silent PR game should be a masterclass in modern celebrity branding.
The audience believes that while Ranbir enjoys the taste of success with an overwhelmingly positive media attention, his equally or more talented co-stars have to take the fall for him.
