In an effort to cash in on the movie market, ‘Karbonn mobiles’ has decided to tie up with Rajinikanth’s latest movie Kochadaiiyaan. Sudhir Hasija, who is the Director and Promoter of Karbonn Mobiles has confirmed the news and has also informed that they would be launching 1 Million Kochadaiiyaan special edition Karbonn mobile through their 27000 outlets in South India. All this would take place in the Februaury of 2014 when the audion from the film will be launched.
As for the mobiles itself, these phones would be decked with the screen savers from the film as well as must see images. The phone would also sport the signature tune for the film. Additionally, it has come to our attention that all the 27000 Karbonn mobile outlets of South India will be spruced up with Kochadaiyaan archs, danglers, masks and standees ahead of the initiative.
