Prabhas’s Adipurush sets a textbook example of how to set the right expectations for a film. It indirectly or directly teaches valuable lessons to directors wanting to create grandiose movies. However, the initial blunder committed by Om Raut was failing to convey that it was an animated film. Every poster and teaser received criticism, both in terms of quality and expectation.
Now, the makers of Project K have set colossal expectations for the film, aiming to surpass even Rajamouli’s scale. Yet, the first look they revealed today turned out to be a poorly made poster. Social media is flooded with disappointment and trolls, with fans questioning why the directors take one of the biggest stars in the country only to mock him in the name of ‘big’ projects.
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The reaction to the poster design mirrors the disappointment seen in the first promotional material for Adipurush, which was heavily criticized for not meeting expectations. This emphasizes the importance of properly managing expectations for a film, as no lessons seem to have been learned from Adipurush.
Despite this, at least Telugu audiences, having watched Mahanati, remain hopeful that director Nag Ashwin will surpass the negative feedback and erase the memories of the poster with a mind-blowing glimpse set to release tomorrow.
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Just imagine how difficult it would be to change the perception of non-Telugu audiences at this point. Many feel that the poster release could have been completely avoided. Instead, directly releasing a short video glimpse would have prevented this mess.
The take-off is crucial for these large-budget films, and they must make a strong impact from the beginning. Can Nag Ashwin make everyone forget the disappointing first look and poster with an impressive video glimpse?
