Allu Arjun’s Pushpa 2 Public Event in Patna has become the talk of the industry right now. The massive crowds that attended the event in the Hindi Heartland left everyone in surprise. The makers claim around Two Lakh people may have attended.
Patna is a city that was never in the scheme of things for a film’s promotions. It is very risky because it will be a failure if the people did not attend. But the makers took it up as a challenge because if an event at such a venue becomes a hit, it will make a huge noise.
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The makers reportedly spent close to 4 Crore Rupees on this event.
They employed an Event Management Company from Mumbai to organize this event but they left it midway. Then, they had to bring in YouWe Media from Hyderabad. This is the first of its kind event for the company outside Hyderabad but they pulled it off well.
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But then, the expenses have gone overboard.
“We had to spend 1.5 Rupees for things that would usually cost 1 Rupee. Availability is a big problem in Patna. Caravans were not available and we had to spend 1.4 Lakh to bring them from Lucknow. We needed a posh luxury car for the hero but could not get one in Patna. We had to get the car from Jharkhand,” a source in the movie team told us.
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“Even the dancers were not available locally. We brought them from Delhi and Mumbai. Their travel and accommodation cost a bomb,” the source added.
The Crowd gathering was also a big challenge for the team. The team invited Bihar’s Deputy CM Vijay Kumar Sinha as the Chief Guest and then reached out to Patna Mayor and the local corporators. They were given the passes and their experience in crowd mobilization also helped.
To excite the local youth, the team extensively publicized the event in Patna fifteen days in advance. They filled the city with posters and hoardings of the event. Since Pushpa is already a brand in the North, this extensive publicity helped the event.
Pushpa 2 team planned seven events in seven different cities. Except for Mumbai, all the events are big public events. The only Mumbai event is a ‘Bookings Open’ event and will be a Pressmeet to interact with the media.
The team also added a big event in Dubai to their list. TV9 will organize the event in Bengal.
Pushpa 2 team is going to make a splash in the run-up to the movie release. If the excitement and the crowds translate into big numbers, a never-before opening is guaranteed.
