Ramayana is reportedly planning a massive IMAX release strategy ahead of its theatrical launch. Recent reports suggest that the makers are considering an early release on October 30, with a final decision expected soon.
Earlier reports claimed that producer Namit Malhotra wanted to release the film before Diwali to build strong buzz. However, fresh reports suggest that the IMAX strategy is also playing a major role behind the possible release shift.
According to industry insiders, Ramayana has been specifically designed for the IMAX experience. The makers are reportedly aiming to push the film strongly in international markets beyond India.
At the same time, Godzilla Minus Zero is expected to arrive in the first week of November. The Japanese film is also carrying huge demand for IMAX screens, especially in markets like the US and Canada.
Reports suggest that theatre owners in North America are confident about attracting large crowds for Godzilla Minus Zero. Because of this competition, the makers of Ramayana are reportedly planning their IMAX allocations carefully.
The latest buzz also claims that once the release date is officially locked, the IMAX screen count across North America will be finalised immediately. This move is expected to play a key role in the film’s overseas performance.
Meanwhile, social media users have shared mixed reactions over the possible preponement. While some audiences are excited, many questioned whether the strategy focuses more on international viewers than Indian audiences.
A section of moviegoers pointed out that India still has limited IMAX screens compared to international territories. They believe more IMAX infrastructure is needed in India if the makers expect stronger revenues from premium format releases.
Some critics also argued that the makers appear focused on international acceptance and global standards, despite the story being rooted mainly in Indian mythology and culture.
Trade experts, however, have defended the strategy. According to them, a wide IMAX release is necessary considering the reported investment of Rs. 4,000 crores attached to the project.
At the same time, industry observers remain cautious. They feel recovering such a massive budget may not be easy in the current box office climate, especially when even several mid-budget films are struggling commercially.
