Social media is a very powerful mechanism that is being extensively used by leading politicians in South India and also across the country too. On that note, we have the case of Tamil Nadu CM Vijay, who is creating a social media wave by himself.
However, there are certain activities that are being over done by the Vijay team on social media, and this is leading to negative commentary as well.
As we had reported yesterday, Vijay went to visit a flyover and a Metro Station in Chennai city, and he decided to wear an all Black outfit. He looked like an absolute cinema star and understand so considering his cinema background.
But the volume of the publicity campaign and video capturing the went into this external visit has become a topic of discussion. Many people pointed out that the extensive usage of drone shots and live video recordings with Vijay in such stylish avatar, indicating that this looks more like a film shooting than public visit.
A person pointed out that it is bad to see Vijay going after so much publicity for a simple inspection while using so many video capturing devices and coming in cinema costumes. “This is just an inspection and not even inauguration, but Vijay is creating all theatrics and visual.”
These cinematic effects can have a strong impact on social media in the first stage, but people might grow bored and repetitive of this after a point and that could lead to criticism. This is something that Vijay needs to seriously address at a fundamental level.
Red carpets and drone shots for a mere inspection. Its not even an inauguration pic.twitter.com/HcoWhUXVUv
— Saikiran Kannan | 赛基兰坎南 (@saikirankannan) July 29, 2026
