India continues to push for homegrown digital platforms, but competing with global giants is not easy. In instant messaging, users are deeply attached to apps like WhatsApp, making it difficult for new Indian alternatives to break through.
Arattai has become a major talking point in recent viral debates, especially following headlines and Supreme Court remarks. The app saw big download spikes due to patriotic support and endorsements, but long-term user commitment remains limited.
Shifting from WhatsApp is not simple, as years of contacts, work groups, and chats are already built into the platform. Users find it hard to change habits and often question whether Indian apps can match global reliability and privacy standards.
Arattai’s early version did not include end-to-end encryption, which raised privacy concerns among users. Trust remains the biggest barrier, more than technical issues or features.
For Arattai to move beyond temporary buzz, it must earn real credibility, improve privacy, and deliver a dependable experience. Without these steps, viral moments may fade and India may continue looking for a strong homegrown messaging champion.
