Since the release of Rajinikanth’s Coolie, social media has been flooded with criticism, memes, and harsh comparisons. Many users are contrasting the film’s performance with other stars’ recent hits.
This wave of trolling has led some netizens to suspect a paid propaganda campaign targeting the film. Allegations suggest attempts to hurt the film’s box office performance intentionally.
Popular Tamil film critic Baradwaj Rangan, in a recent interview, mentioned that negative campaigns are often orchestrated to impact a movie’s success. He said such strategies are sometimes run by PR teams of rival actors. The clip quickly went viral.
After his remarks, many Rajinikanth fans shared the interview online. They claimed it confirmed their belief that Coolie was being unfairly targeted. Fans especially pointed out comparisons with actor Vijay’s Leo, calling it an effort to label Coolie as director Lokesh Kanagaraj’s weakest film.
Though Baradwaj Rangan did not name any actors or films, the interview has triggered a wider conversation. The role of negative PR in Kollywood is now a trending topic, with people divided over whether such campaigns are real or exaggerated.
While most claims remain speculative, the growing chatter shows how deeply PR wars influence public perception and film performance in today’s cinema world.
