In Bollywood, the pressure to create pre-release buzz is intense, and digital platforms have become crucial tools in this effort. With Dhadak 2 gearing up for release, suspicions are rising that its digital traction may not be entirely organic. Rumors suggest the use of inflated likes and interest on platforms like BookMyShow, prompting debates over fake hype versus genuine audience anticipation. These strategies may spark conversation online, but the question remains: do they really work at the box office?
Karan Johar’s Dharma Productions is now facing accusations of trying to boost Dhadak 2’s appeal artificially. Despite the glamorous cast, including Siddhant Chaturvedi and Triptii Dimri, the buzz from actual audiences has been lukewarm at best. Trade estimates project a Day 1 collection of Rs 3.75 to 5.25 crore, which is below expectations for a Dharma film. Meanwhile, films like Saiyaara and Mahavatar Narsimha continue to dominate attention with real momentum and audience engagement.
The timing couldn’t be worse, as Dhadak 2 is also clashing with Son of Sardaar 2, further crowding the already competitive box office. Artificial spikes in online metrics, such as fake likes or exaggerated interest, may briefly trend—but they don’t ensure ticket sales. Today’s viewers are far more discerning and often skeptical of overhyped campaigns that lack substance.
Even if engineered trends bring temporary attention, they fail to convert into lasting success unless backed by compelling content. This is where Saiyaara and Narsimha have succeeded—winning hearts rather than algorithms. In contrast, Dhadak 2 risks becoming an example of how online numbers can’t save a film from mediocrity if it lacks real cinematic value.
Unless Dhadak 2 can offer more than just manufactured curiosity, it may struggle to make an impact. In the end, real buzz comes from the theatre seats, not from bots or manipulated interest counters. The coming weekend will determine if Dhadak 2 rises above the noise or fades into it.
