In Bollywood where every move is amplified by the media and celebrity image is carefully curated, PR has become as important as talent.
The industry is always abuzz with who’s trending and how much of it is due to PR. Being seen and talked about is almost as important as the work itself.
Also Read – Bollywood Star Wives: Glam Outside, Scandals Inside
Karan Johar’s recent comments throw a interesting spin to this ongoing conversation. When asked who has the best PR game in Bollywood, he didn’t name the usual suspects—Janhvi Kapoor, Alia Bhatt, Ananya Panday or Deepika Padukone.
Instead he named Ranbir Kapoor and said his absence from social media and no formal PR team has made him the most effective at managing his image.
Also Read – Much-Hyped Sequel Turns Flop: What Went Wrong?
Johar’s comment suggests sometimes staying away from the spotlight can be the most powerful PR move of all.
Ranbir’s mystique maintained by his deliberate distance has made him a huge superstar without the constant publicity.
Also Read – Hrithik Humble Gesture Wins Hearts of NTR Fans
This theory challenges the notion that constant visibility is necessary for stardom in today’s digital age.
Ranbir Kapoor’s career proves that a guarded private life can be as interesting to the audience, perhaps even more so, than a managed public persona.
