Actor Kartik Aaryan recently became the target of intense backlash on social media. The controversy began after rumours surfaced claiming he was romantically involved with a minor.
The 35-year-old actor was accused of being linked to Karina Kubiliute, described online as a 17- or 18-year-old UK-based student of Greek or Lithuanian origin. The allegations quickly spread across platforms.
Despite the lack of concrete evidence, social media users labelled Kartik Aaryan a pedophile. Some even compared him to Leonardo DiCaprio, who has often been criticised for dating much younger women.
Soon after the rumours gained traction, Karina Kubiliute publicly denied any romantic involvement with Kartik. Her statement effectively brought the controversy to an end.
However, the incident triggered a broader discussion online. Many questioned whether actors are being deliberately targeted to damage their image and create harmful narratives.
With the growing influence of social media, PR, and digital marketing, Bollywood is witnessing a rise in organised hate campaigns. These campaigns often expose the darker side of an otherwise glamorous industry.
Media analysis suggests that such attacks are not spontaneous reactions from audiences. Instead, they are often calculated efforts designed to harm the reputation and mental health of celebrities.
Bollywood trade analyst Sumit Kadel recently explained three major reasons behind this toxic trend. He highlighted how negativity is strategically manufactured for visibility and control.
The first reason, according to him, is viral growth. Trolls target stars to gain attention, views, and followers by provoking engagement through controversial narratives.
The second involves influencers and content creators allegedly pressuring actors and filmmakers for money. In return, they promise favourable coverage or a positive online image.
Such practices have led to a parallel entertainment economy. This includes social media pages, YouTube channels, and critics who thrive on controversy around upcoming film releases.
The third reason cited is internal rivalry within the industry. Competing actors and PR agencies allegedly employ trolls to spread false stories and weaken rivals.
Actors such as Arjun Kapoor, Tiger Shroff, Ranbir Kapoor, Hrithik Roshan, Deepika Padukone, and now Kartik Aaryan have faced such manufactured hate repeatedly.
While criticism and humour are essential in cinema, targeted hate campaigns are dangerous. They do not reflect genuine audience opinion and can cause serious harm.
As viewers, it becomes important to recognise the difference between fair criticism and orchestrated hate. Responsible engagement can help protect both artists and the industry.
Explained: The Real Reasons Behind Hate Campaigns Against Actors and Films. I am compelled to write this, do give it a read. @sumitkadelmedia https://t.co/hLIwyvdgQp
— Sumit Kadel (@SumitkadeI) January 7, 2026
