The scale of Ramayana just got even more mind-blowing. While the buzz around its Rs. 4000 crore budget has already stirred up the internet, the latest update is turning more heads.
According to the latest reports, over Rs. 1300 crore of the said amount will be spent solely on marketing the film globally. Yes, you read that right. That’s more than the entire budget of several big-ticket Indian films, including #SSMB29.
Recently, Namit Malhotra revealed on a podcast that Ramayana is being made with the goal of rivalling Hollywood epics, and global marketing is key to that vision.
The Rs. 1300 crore marketing spend (which accounts for approximately $150 million) will target international audiences across both parts of the film.
With this, the makers aim to position Ramayana as a cinematic event on the scale of Avatar or Lord of the Rings.
While many are applauding the makers for their bold global ambitions, others are a bit sceptical. The question? Whether such a massive investment can truly be recovered upon the epic’s release.
We all remember James Cameron’s Avatar that was made for Rs. 2048 crore and earned over Rs. 8600 crore at the box office. Now, Ramayana, with double the budget, has a lot riding on it. But if the marketing pays off, it could truly redefine Indian cinema’s global presence.
