When a film releases, it is usually wrapped in PR campaigns and heavy promotions. Amid this hype, fans rely on film critics to honestly guide them on whether a movie is worth their time and money.
But what happens when these critics themselves become part of the same promotional fluff? That’s when they earn the nickname — “samosa critics.”
These critics project themselves as honest voices. In reality, many are influenced by free perks, luxury gifts, and even direct payments from PR teams and producers.
If treated well, they may glorify an average film as extraordinary. But when perks stop, they can go the other way, exaggerating flaws and writing overly harsh reviews.
The blame does not lie with critics alone. Many producers too encourage this cycle, preferring paid reviews over trusting the strength of their films.
Thankfully, today’s audience is sharper. They can easily spot the difference between a genuine review and a paid promotion. A bad film cannot be saved by a “must-watch” label, and a good film will shine regardless of negativity.
This toxic system ends up hurting everyone — filmmakers, critics, and most importantly, the audience. We lose the chance to get real, constructive feedback, and filmmakers risk living inside a bubble of false praise.
For cinema to grow, honest reviews are essential. Films improve only when criticism is real, not bought. Audiences must stay alert and filter out the fluff to understand what’s genuine.
