It is not uncommon for actors and actresses to run PR campaigns before and after the release of their films. There should be some credence to these campaigns, else they will end up as a laughingstock.
Going into the story, budding actress Adah Sharma who was seen in Kerala Story has started a paid campaign through influencers and a few media people.
The campaign is to project Adah as the next big thing in Bollywood after Kerala Story.
But in reality, Kerala Story is an agenda driven film and it is being propelled at the box office by a political party. This is an open secret.
At this time, Adah running PR campaigns to project herself as the face of the film has led to netizens laughing at this.
“Kerala Story itself has no cinematic value. It is a propaganda film. Adah expecting to feed of this film is comical. It’s like feeding off scraps.” A netizen commented.
As it turned out, the paid PR campaign has started to do more bad than good for Adah.
