The countdown has begun for HIT 3: The Third Case, which is set to release in five days. Interestingly, the makers have opened advance bookings quite early on BookMyShow.
This is a smart move compared to recent times, where even big films struggled to launch bookings just a day before the release due to last-minute talks with distributors and theaters.
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Nani and his team planned properly. Overseas shipments were also dispatched early without any last-minute rush.
Coming to ticket pricing — in Telangana, HIT 3 will follow the standard permitted rates. Multiplex tickets are priced at 295, and single-screen tickets at 175. No special permissions have been requested here.
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In Andhra Pradesh, however, the situation is different. Multiplex ticket rates are around 177, while single-screen rates range between 110 and 145. The makers have applied for an additional hike in AP.
Reports say they have requested an extra 50 to 75 per ticket. A Government Order (GO) approving this is expected soon.
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This move has triggered a wave of brutal backlash on social media. People are slamming the team for being out of touch with reality. In a time when movies are landing on OTT within weeks and HD piracy is everywhere, audiences feel ticket prices should be slashed, not hiked.
Charging extra for a regular crime thriller made on a modest budget is seen as pure greed. In this unbearable summer heat, even the small section of the audience willing to go to theaters might just decide it’s not worth the trouble.
Many believe Nani, who is not even a top-tier star, should not overestimate his box office pull. If you make tickets unaffordable for a mid-range film, don’t expect audiences to turn up at theaters.
Then later, don’t blame the audience for not patronizing films in theaters. The blame will fall squarely on the makers — and rightly so.
