Whenever a Kiran Abbavaram film releases, there is often a perception on social media that his PR machinery goes into overdrive, with digital agencies flooding platform like X (Twitter) with fake posts and creating a positive narrative around the film.
The same discussion surfaced again during the release of Chennai Love Story. One of the reasons behind this perception is that promotional tweets are easy to identify as repetitive or coordinated. A simple search with the Chennai Love Story hashtag shows a large number of similar posts featuring the same video clips or almost identical captions, praising the film as a masterpiece or calling Kiran Abbavaram’s performance outstanding.
This has become a widely discussed topic online in the last couple of days, and during a live Q&A interaction, journalists directly questioned Kiran Abbavaram about the perception that his strong PR team helps project his films as successes.
The team tried to stop the live feed, but Kiran himself stepped in and asked them to continue. He addressed the topic that has been heavily debated on social media and questioned how PR alone can make a film successful.
Kiran stated that if PR could truly make films into hits, then every hero and every movie would achieve success. He explained that he believes the audience’s response is ultimately what decides the fate of a film. He also added that he had confidence in Chennai Love Story before its release and expected the audience to appreciate the film.
He requested everyone to respect the audience who come to theatres and make their own judgments.
While the debate around PR and film promotions continues, it is nice that Kiran Abbavaram chose to address one of the most discussed topics surrounding him rather than avoid the question.
