Nagabandham‘s ticket prices have now become a hot topic on social media. In Telangana, tickets cost Rs. 175 in single screens and Rs. 295 in multiplexes. That has led many people to ask one question: Is nearly Rs. 300 too much for a film without a big star hero?
The same question was raised by M9 journalist Dheeraj during the film’s pre-release press meet on Wednesday.
He asked producer-director Abhishek Nama, “You may not have increased the normal ticket prices, but don’t you think you should have reduced them? Nearly Rs. 300 is still a big amount for many people. Wouldn’t lower prices help bring more audiences to the theatres?”
Abhishek Nama smiled and replied that the film had been made on a huge budget. To recover that investment, the makers decided to stick to the regular ticket prices instead of reducing them.
Producer Kishore Annapureddy also backed the decision.
He said, “We believe our product is good. That’s why we are not reducing the ticket prices.”
He added that if a producer is not confident about a film, they may consider reducing ticket prices to attract more audiences.
“But if the content is good, ticket prices won’t make much difference,” he said.
If Nagabandham receives overwhelmingly positive word of mouth from its premiere shows, most moviegoers are unlikely to mind paying these prices. Time and again, audiences have shown that they are willing to spend when they believe a film offers a memorable theatrical experience.
But the opposite is equally true.
If the film opens to average or negative reviews, these very ticket prices could backfire big time. Many viewers may simply decide to skip the theatrical experience and wait for the OTT release rather than spending nearly Rs. 300 on a multiplex ticket.
Ultimately, the fate of Nagabandham’s pricing strategy will depend entirely on its content. Within the next 24 hours, as premiere shows begin across the Telugu states, audiences will decide whether the film truly deserves that Rs. 300 ticket price.
