OG director Sujeeth is still working on the final touches of his film, and the delay in handing over the content to overseas distributors has become a hot topic everywhere. This has put overseas distributors under immense pressure, as AMC has already cancelled shows in the U.S. There is also confusion over whether all theaters will be able to start U.S. premieres on time, since a significant number of theaters still require physical drives.
Both the OG North America distributor and the Europe distributor have been sharing transparent updates about the content delays, so that fans do not blame them for any cancellations or delays. OG U.S. premieres are scheduled for tomorrow, Wednesday, from 2:30 PM EST.
OG North America Distributor Prathyangira Cinemas shared below:
#OG CONTENT UPDATE :
2nd half of #TheyCallHimOG Telugu overseas DCP is estimated to be available at LA Qube office by morning 8.30 AM PST. Same day deliveries will start to dispatch from 11 AM PST along with Wednesday delivery shipments. Racing against time to achieve the impossible.
Hindi version estimated to be delivered late evening EST today.
4Seasons Creations AS – Europe distributor released below press note:
For far too long, we as overseas distributors have been bearing the impact of careless content delivery delays. Already, we pay huge amounts upfront and absorb financial risks. On top of that, every time a film’s content comes in late, it is we who take the hits in all aspects.
On one hand, we hear repeated complaints that audiences are not coming to theaters. But how can they, when even for massive, hyped titles like OG, content is delivered at the last possible minute risking premieres being cancelled?
Do producers realize what kind of damage this causes? Distributors are left in a helpless state, facing backlash from both theater chains and fans.
If this vicious cycle continues, then let it be very clear: if premieres are going to be cancelled because of late deliveries, give us the films for free and we will still release them bearing expenses. We are the ones paying big money, carrying the financial burden, and taking repeated hits, while producers escape accountability.
This isn’t distribution. This is torture. And unless production houses and movie teams step up and take responsibility, overseas distributors will be a thing of the past.
– A Concerned Distributor
