Mass director, Prashanth Neel has comfortably settled into a method of operation with regard to the promotional campaigns of his films. He’s now emulating the Salaar strategy for Dragon with NTR and the scheduling is almost identical.
Earlier, in the case of Salaar, the first video material was released at around 5 in the morning which is extremely odd for a commercial film. But the thought process of Prashanth was so very particular that he wanted limited visibility to the material in the first place.
If any material is released in the prime time slot, there’s a mad rush for it. All the audience break into the material at once and this opens the ground for mixed opinions at once. But if the scheduling is done at odd hours, there’s chances of polarised reactions go down.
Prashanth has understood this to the fullest and he’s emulating this for NTR’s Dragon now. This material is also dropping at around 12 in the midnight tonight on the eve of NTR’s birthday.
At this odd timing, only fans and cinema maniacs will be desperate enough to watch the video content like it’s some competition. The volume of the viewers will be lower than peak time. This will give the right buffer period for all sections of audience to dwell into the content rather than all falling at once.
This is a clever strategy that is set in motion by Prashanth and he’s likely to stick to this idea for all his mainstream films henceforth.
But this scheduling and planning will account for very little if the material does not match the expectations, and the director will be very much aware of the same. This is where all the man emphasis will be placed.
