Nani is returning to the big screens with his most ambitious film till date in the form of Paradise, which is preparing for its release on September 24.
However, this film will have its early premier on September 23 night itself with the shows scheduled to start at 9:30 in India.
This is an ambitious attempt from the makers in order to generate significant additional revenue, apart from the opening day numbers. Generally, this can be considered as a sign of confidence as going for early premier as always risk option.
However, there is this goodwill that Nani has amongst the audience that will ultimately catapult this film in terms of premier bookings. The mad cap energy of the film is something that would perfectly suit the premiere setup as well.
More importantly, this film can benefit a lot from the late night premier if the word of this positive. If the audience talk from the premier show is pretty positive, then this will lead to a sensational day one.
At the end of the day, this is obviously a double-edged sword as late night premier talk can decide the outcome on day one. With around 30 hours to go for the scheduled start of the premieres in India, we have to patiently wait and see what would be the potential outcome.
