Famous e-commerce company Amazon is also excelling in the entertainment industry. Its OTT section, Prime Video, is one of the largest streaming services. A few months back, they also launched Amazon miniTV, which provides entertainment services even to their usual customers who have not subscribed to Prime.
This new Amazon miniTV offers free shows to all of its consumers. Many of these mini-shows have become huge hits. Shows like “Gutur Gu,” “Badtameez Dil,” and “Ye Meri Family S2” have become fan favorites. Now, the makers are planning to include other new shows on their platform, which will include a significant number of Korean shows.
As of now, they haven’t disclosed the details of the shows, and further information is yet to arrive. To promote this selection of Korean shows, they have adopted a different strategy. They have completely transformed their miniTV Instagram page into Korean, from the bio to the captions of their posts. Everything is written in Korean. Although it seems like a good marketing strategy to attract an audience, India has a large section of people who regularly consume Korean shows.
They haven’t stopped there; even their page now dubs Indian shows in the Korean language. This Korean makeover strategy is cool until it starts to backfire. They need to remember that, apart from their Korean content audience, they have a much larger section of people who are not into Korean stuff. Their innovative way of promotion can be irritating for them.
The makers also need to keep in mind that this is not just a Korean dumping ground. To attract a loyal audience, they also need to include good-quality shows.
