
Netflix India’s highly anticipated slate announcement on Monday turned out to be a disorganized letdown.
Titled ‘Next on Netflix’ the Mumbai event unveiled 6 movies, 13 series, 5 unscripted shows and a Live show that will release on Netflix this year.
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The event was hosted by Maniesh Paul and Sumukhi Suresh and opened the stage for several big stars of India.
While the release date of most of these films and web shows wasn’t announced, their cast was revealed at the event.
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However, despite the star power, the show lacked excitement and felt poorly managed. With little to no buzz surrounding the event, it failed to create the kind of hype one would expect from such a major announcement.
The only saving grace of the show was the surprise entry of Shah Rukh Khan who was there to announce his son’s directorial debut The BA***DS of Bollywood.
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The hilarious announcement video was unveiled after which SRK himself came on stage which led to a lot of hoots, claps and whistles.
While it is true that SRK spreads his charm everywhere he goes, it seemed like Netflix India relied only on his presence to salvage the event.
Fans were left questioning the platform’s marketing strategy because the overall lack of effort made the event feel very forgettable.
If Netflix wants audiences to be excited about its projects, it needs to start by being excited about them first.
A dull event like this only dampens enthusiasm instead of building it. If the goal is to create hype, Netflix must step up its game, starting with hosting better engaging events.