Advertising on over-the-top (OTT) platforms has become very crucial in the digital age. OTT advertising is essential for reaching audiences where they spend a significant amount of their time – streaming services.
It allows businesses to engage with consumers in a more targeted and relevant manner. By harnessing the power of OTT advertising, companies can maximize their brand exposure, boost customer engagement, and ultimately drive sales.
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The latest instance is Maruti Suzuki Arena which is taking a novel approach in its latest brand campaign, “Find Your Match,” by celebrating India’s cultural diversity with regional and vernacular communication.
Maruti Suzuki Arena is strategically using Over-The-Top (OTT) platforms, and digital media to seamlessly integrate its message into India’s diverse celebrations.
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The estimated ad spend for this vernacular push is around Rs 20 crore, with approximately Rs 8 crore allocated for OTT advertising.
Recognizing the growing influence of OTT platforms, especially among younger consumers, Maruti Suzuki Arena is allocating a substantial portion of its advertising budget to this channel.
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Their specific OTT strategy aims to achieve 4.7 million impressions and around 4 million views, demonstrating the brand’s commitment to making meaningful connections with a diverse and digitally engaged audience.
