The streaming industry’s favourite phrase right now seems to be: terms and conditions apply.
A growing number of Amazon Prime Video subscribers in India are expressing frustration after learning that even after paying Rs. 1,499 annually for Prime membership and an additional Rs. 799 for the ad-free upgrade, certain titles continue to show advertisements.
One such title is Made In India: A Titan Story.
Naturally, the reaction from users has been less than enthusiastic.
The confusion stems from a distinction many subscribers weren’t aware of.
While Prime’s ad free add on removes ads from content classified as Prime Video originals and includes Prime titles, some content from partner platforms or acquired services may still carry advertisements.
And that’s where viewers feel blindsided.
After all, if you’re paying nearly Rs. 2,300 a year for what is marketed as an “ad-free” experience, the expectation is fairly simple: no ads.
Social media reactions perfectly capture this growing irritation.
One user suggested abandoning the app experience altogether by downloading Brave browser that has no ads.
That advice, however, prompted an immediate reality check: “TV main kahaan?”
Because most users aren’t watching on browsers. They’re watching on smart TVs and streaming devices precisely to avoid these complications.
Another frustrated viewer highlighted the additional investments like an extra amount of Rs. 4000-5000 for a 4k firestick.
Perhaps the most revealing explanation came from a user who pointed towards what many perceive as a loophole.
It’s about the productions made In India on MX Player, acquired by Prime, and not Prime content.
And that’s the crux of the issue.
Technically, Amazon may not be violating its stated policy. But consumer frustration is all about expectations.
Streaming platforms convinced audiences to pay by offering convenience, choice, and uninterrupted experiences.
If subscribers begin feeling that they’re paying premium prices while still receiving cable television treatment, the value proposition starts to weaken.
It reflects a broader industry trend where companies are searching for new revenue streams while trying to maintain subscriber growth.
People understand paying more for additional features. What they struggle with is paying more for a benefit that doesn’t consistently feel like a benefit.
Subscribed @amazonIN Prime for ₹1499 and then another ₹799 extra for the “ad free” option. Yet Made In India: A Titan Story still shows ads. What exactly is the point of paying extra then? What kind of devious practice is this?
— Sharanya Shettyy (@Sharanyashettyy) June 9, 2026
