Ullu is famous for its daring, B-grade content featuring a few B-grade models, who appear in many of its shows.
The platform’s content focuses heavily on sex and sleaze, drawing criticism from both the public and the government for spreading vulgarity and obscenity. However, in India, there’s a sizable audience that enjoys such content.
From shows like Kavita Bhabhi to Charm Sukh to Palang Tod, Ullu App is full of content that appeals to viewers who enjoy desi erotic series and movies.
Although Ullu has about 2.8 million paid subscribers—almost half the number of Netflix’s subscribers—it’s still a significant achievement.
While Netflix offers high-quality content made on a budget of hundreds of crores from all over the world, Ullu’s shows are often made on a cheap budget of 10-15 lakhs. Still, having 2.8 million subscribers is a big deal for Ullu.
Many people in smaller cities in India don’t mind paying Rs. 500 per year to watch semi-explicit content on their phones for some cheap thrills and titillation.
Now, Ullu Digital wants to raise funds through an IPO. They plan to raise around Rs 135-150 crore, which would make it the largest IPO in the SME segment if approved.
Ullu’s IPO could be a significant event for the company, as it engages in various aspects of content distribution and delivery through its platform/app Ullu, offering web series, short films, and shows.
