The title might be misleading. Clearly, you need to add 9 more rupees to get the three months’ subscription, but what a strategy from the distributors! You need to pay around ₹590 to stream the Jennifer Lawrence movie “No Hard Feelings.”
Now, if that comes as a shocker, you need to grab a chair because you will pay ₹590 for the ‘standard definition.’ If you want to grab high-definition quality, you need to pay ₹230 more. The total will reach around ₹820.
If you know somewhat about Prime Video subscription plans, the bell should already ring that Prime Lite comes for ₹999, and that’s also for a whole year.
People are already complaining about how high the ticket prices are in theaters, and if you add the prices of food, the sky is indeed the limit. Even recently, the tickets for “Jailer” were on sale, and the prices were ₹800 for normal seats at PVR and ₹1400 for recliners.
For an occasional Rajinikanth film, the price isn’t completely justified, but fans are happy to pay for it. But for a Hollywood film, which is no Oppenheimer or Barbie or not even a blockbuster, paying that much is nothing but sheer dumbness.
The movie had a decent enough box office. Having a budget of $45M, it grossed around $86.7M.
When it comes to renting and buying movies in any store or streaming platforms, they have no basis for most price tags for the viewers, and it simply becomes unapproachable for the viewers. Even the recent Transformer movie was streaming on Prime Video for a whopping ₹399.
Though movies like “Dune,” “The Batman,” and “Spider-Man: Across The Spider-Verse” are going for a bit less, some of them are too costly for a regular viewer. These renting plans aren’t the worst, but making them more approachable will get mass attention and even help grow the numbers.
