Aamir Khan has once again shown why he is considered one of Bollywood’s most innovative promoters. His latest film, Sitaare Zameen Par, is skipping OTT platforms and heading straight to YouTube on a pay-per-view model — and its first promotional ad is already a viral hit.
Instead of taking a ₹120 crore OTT deal, Aamir chose to release the film on his YouTube channel, Aamir Khan Talkies, priced at ₹100 per view starting August 1. To promote this bold move, he launched a quirky parody video that instantly won over fans.
The promo cleverly recreates an iconic scene from Andaz Apna Apna while adding witty self-roasts. Aamir jokes about how Thugs of Hindostan and Laal Singh Chaddha cost him both money and respect. He even calls his son Junaid a “nepo kid” and openly addresses piracy concerns — all with effortless humor.
Fans are loving Aamir’s confidence and his willingness to poke fun at himself. Viewers have noted that he now plays the comic sidekick role, with Junaid stepping into his shoes from the original classic. Many described the ad as more entertaining than full-length Bollywood comedies, packed with nostalgic references and sharp punchlines.
The response highlights Aamir’s long-standing flair for creative promotions, reminiscent of his unconventional campaigns for Delhi Belly. By embracing humor and self-awareness, he has generated massive curiosity for Sitaare Zameen Par, proving that risk-taking still works in Bollywood marketing.
