There was a time when trade analysts and film critics were seen as the voice of reason in the film industry, often shaping public opinion with authority. But today, with increasing industry corruption, even these once-trusted pillars seem to be losing their integrity and impact.
These days, fans often hesitate before trusting these experts, wondering whether their opinions are just paid promotions, quietly embedded into PR campaigns for big-budget films. With the film industry expanding, issues like nepotism, corporate bookings, and promotional manipulation are seriously affecting the box office dynamics.
Critics, once a balancing force, now seem to blur the lines between critique and marketing, adding confusion rather than clarity. This pattern has been clearly visible with the buzz surrounding Dhadak 2, which stars Siddhant Chaturvedi and Tripti Dimri under Dharma Productions.
Despite being projected as a highly awaited release, many fans argue that this hype is manufactured and not a reflection of genuine audience interest. The aggressive PR machine seems to be shaping narratives rather than reflecting reality.
Some audience members believe they can see through such efforts and trust their instincts over media noise. A recent example like Saiyaara proved all expert predictions wrong by becoming a massive success, despite limited initial buzz.
This shows how unpredictable the film industry really is, and how even well-planned campaigns can’t guarantee box office success. With Dhadak 2, the true outcome will only be known once it hits theatres. It might end up surprising everyone, proving that audience taste can never be fully anticipated or manipulated.
