The Filmfare Awards are once again under fire. Social media is flooded with criticism, as fans accuse the organisers of favouring sponsors and rewarding PR-driven campaigns instead of genuine talent.
This year, Kartik Aaryan’s Best Actor win for Chandu Champion sparked major outrage. Many fans believe his strong PR push helped him secure the trophy. They argue that Ajay Devgn’s performance in Maidaan was far more deserving.
While Maidaan didn’t break box office records, fans insist Ajay’s portrayal stood out for its depth and realism. They feel the award should have gone to him for delivering one of the year’s most emotionally charged performances.
Viewers also complain that Filmfare’s reputation has declined over time. What once celebrated excellence now feels like a scripted, predictable show that rewards aggressive promotion instead of authentic artistry.
Aamir Khan has long criticised such practices and avoids attending award shows altogether. Even stars like SRK, Salman Khan, and Ajay Devgn have faced similar snubs, losing out to PR-backed performances year after year.
