The delay in announcing the exact release date for Sikandar is raising concerns, especially with just two weeks remaining.
While the makers have confirmed that a post-credit dance number and the trailer will be launched within the next 8 days, this leaves very little time for on-ground promotions and advance bookings.
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If the trailer and song arrive by March 25, that leaves barely 3-4 days to kickstart aggressive marketing and push bookings.
Typically, big Eid releases thrive on an extended promotional window, especially for mass-market films like Sikandar. With limited time left, the team may struggle to create enough buzz in key markets.
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Moreover, the uncertainty around whether the film is arriving on March 28 or 30 only adds to the confusion making the fans panic. Such delays can impact footfalls, especially in mass circuits where word-of-mouth and pre-release momentum are crucial.
While trade experts expect the film to be a 400-500 crore blockbuster, the current situation makes even 200-250 crores net collections from India seem difficult.
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The makers must act swiftly to turn things around and ensure Sikandar lives up to expectations.
Given Salman Khan’s strong pull during Eid, Sikandar still holds potential. However, the makers must now go all out with promotions to ensure the film reaches audiences in time.
A clear release date, combined with a strategic promotional push, is crucial to maximize Sikandar’s box office run.
