Shah Rukh Khan’s King is set to hit theatres on December 24 later this year. The film will face heavy box office competition. Director Siddharth Anand revealed the date after days of teasing fans online.
Fans waited eagerly for the announcement video. When it dropped it created strong buzz across social media. The reveal got massive reach and discussion within minutes. The hype around the project was clear everywhere.
However many viewers criticised the video. They pointed out weak VFX and rough editing. People also noted heavy use of green screen and digital de aging. Some felt the action scenes looked artificial.
King is expected to be a big blockbuster. But December will see several major global releases. The film will clash with Avengers: Doomsday and Dune Part 3. This makes the competition very tough.
Because the announcement video looked visually weak many are now cautious. Viewers want to see better quality in the final cut. How the film turns out after post production will decide its true impact.
