The South Indian film industry has won over the hearts of audiences nationwide- it is still doing so.
Hit films like Bahubali paved the way to the heart of the Hindi-speaking audience, and ever since we can see a spot for the south Indian films in the hearts of the Hindi audience.
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The smashing hit of Pushpa 2 is proof of this. Since its opening day, it has been breaking record after record in the Hindi box office.
Even the biggest names in Bollywood are failing to meet the magic these hits are creating. Their films feel monotonous and have lost their mass appeal.
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They are only relying on renewing old films for a franchise that does little to no justice to the original. We can see this with films like Bhool Bhulaiya 3 and Singham Again.
This gap is much more visible in the action genre, as films like Singham again by Rohit Shetty don’t appeal to the audience anymore.
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On the contrary, South directors like S. S. Rajamouli, Atlee, and Sandeep Reddy Vanga have given a new face to action in cinema. One that is unmatched by Bollywood. These directors and their stories have won the hearts of the Bollywood audience.
If we look closely enough, we see that Sidharth Anand might just be the only director who is trying to atleast compete with these Southern Hits.
His films like War and Pathaan were a hit among the audience. While his latest release, Fighter, didn’t garner much attention, there was still an attempt to create something larger and bigger.
This only makes us think about the future of Bollywood. Can they be able to compete with the grandeur of the repeated hit films delivered by South Industries?
