There is a lot of chatter online that Dharma Productions is running a paid promotional campaign for their upcoming movie, Chand Mera Dil, starring Ananya Panday and Lakshya. Social media platforms are filled with appreciation posts for the film, and since each of them follows the same script, it makes the whole thing look very obvious.
What is interesting is that almost nobody praised the film when the trailer came out. Even the songs have failed to make an impact, so this sudden wave of appreciation does not make sense to many people. Because of this sudden emergence of love for the film, many experts are pointing out that this is likely just a paid campaign.
So far, the songs have failed to generate any real hype. Music plays a huge role in a romance film, but the makers have not delivered a soulful album this time. Some users online even commented that the music tries too hard to be the next Saiyaara but fails miserably. The chemistry between Lakshya and Ananya also seems missing, which makes it hard for younger audiences to connect with the romance.
Experts think Dharma is trying to replicate the success of Saiyaara by using the same elements that made that film a hit. There are also allegations that some scenes are stolen from a Telugu blockbuster called Chitram, which was about teenage pregnancy.
This is not the first time Dharma has been accused of using paid PR, as they have a history of intense promotions. Even the producer, Karan Johar, once said in an interview that if paid marketing helps a film get a good start, there is no harm in it.
However, industry experts do not agree with that view. They feel that makers should focus more on making good movies instead of finding clever ways to sell a poor product. Audience these days is very clear about what they want to see, and they cannot be forced to watch something they do not like.
Based on current trends, Chand Mera Dil has failed to create any real excitement among viewers and it is likely to take a weak start at the box office as per trade.
