Collection Poster Virus Infects Spider-Man

spider-man_-brand-new-day-collection-poster-in-india

Milestone collection posters have become a part of Indian cinema. Whether it’s 100 crore, or 1,000 crore, every major release seems to celebrate its box office achievements with eye-catching posters across social media. After Bollywood and Tollywood, this “collection poster virus” even infected Hollywood.

A Rs 75 crore opening day collection poster for Spider-Man: Brand New Day in India is now surprising all. Now the obvious question is who exactly is this poster meant to impress?

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Marvel doesn’t need to prove its box office strength with milestone graphics. Did Spider-Man swing into Marvel’s office and say, “Guys… where’s my Billion Dollar Poster? My fans are waiting!”.

Collection posters were once meant to celebrate extraordinary achievements. Now they’re starting to feel like birthday wishes every film gets one, whether anyone asked for it or not. Looks like even Spider-Man isn’t immune to the global poster obsession anymore.

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