Mythri Movie Makers have a unique strategy when it comes to film marketing. They know how to build hype and ensure their films grab maximum attention.
Even before a movie starts shooting, they create a buzz around it. Once the hype reaches its peak, they cleverly split the film into two parts to double their earnings. This approach was first seen with Pushpa. Initially planned as a single film, it was later divided into two parts.
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Now, it looks like they are considering the same strategy for Jr. NTR and Prashanth Neel’s upcoming film.
Ravi Shankar of Mythri Movie Makers recently hinted at something huge, saying: “NTR and Neel’s film is a high-voltage entertainer with an international release. This is one of the most unique scripts in Indian cinema. The sky’s the limit for this movie.”
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This has led to speculation that Mythri is increasing the hype so that the movie might be released in two parts later. The budget is surely expected to cross 400-500 crores. Recovering such a massive investment with just one film seems difficult. So, logically, they might split it into two parts.
This growing trend of splitting films into multiple parts is starting to test the patience of audiences. Fans wait 2-3 years for a highly anticipated film, only to realize it’s just half the story. Then, another 2-3 years for the sequel makes the wait even more frustrating.
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Right now, several big sequels are in limbo—Devara 2, Salaar 2, Kalki 2—with no clarity on their timelines. Now, even before Dragon 1 is close to release, there’s already talk of Dragon 2.
This pattern is exhausting for many, as it feels like a never-ending cycle of waiting rather than enjoying a complete cinematic experience.
