Ever since Varanasi went on floors, every update about the film has generated massive curiosity. Rajamouli is promoting the film aggressively However not on Indian media but on international media Platforms. This has now sparked a debate on social media and within media circles. A question is increasingly being asked: Has S.S. Rajamouli sidelined the Indian media?
Some sections of the local media are beginning to voice their frustration. Over the past few months, several key updates about Varanasi have surfaced through international media outlets rather than Indian publications which has become base for their frustration.
critics believe that global recognition should not come at the cost of engaging with the home media. After all, India’s audience remains the film’s biggest strength, and keeping the domestic press informed could help sustain excitement while reinforcing the film’s roots.
Whether this is merely the first phase of a global marketing strategy or a deliberate shift in communication remains to be seen. For now, however, one sentiment is becoming increasingly common in media circles: if you want the latest Varanasi news, foreign media seems to be the first place to look.
