This Sankranthi is packed with star-studded releases. You’ll see Prabhas’s Rajasaab, Chiranjeevi’s Mana Shankara Vara Prasad Garu, Ravi Teja’s Bhartha Mahasayulaku Vignapthi, Naveen Polishetty’s Anaganaga Oka Raju, and Sharwanand’s Nari Nari Naduma Murari hitting theatres.
Thalapathy Vijay’s Jana Nayagan is also part of the festive lineup. Still, some changes in release plans are possible as teams finalise deals and schedules ahead of the big weekend.
Securing an OTT deal has become a make-or-break step before any theatrical release. Without a strong digital partner, even major films struggle to find balance in today’s market.
Rajasaab faces a legal dispute with financier IVY Entertainments. Only after settlement will clarity emerge on its OTT release. Disney+ Hotstar is interested, but the agreement depends on how the case concludes.
Mana Shankara Vara Prasad Garu nearly signed with Amazon Prime Video, but talks reportedly fell through. Now, Hotstar and Zee are competing for the rights. If Rajasaab misses Sankranthi, Hotstar is expected to grab the Megastar film. Zee already holds its satellite rights.
The makers of Rajasaab recently confirmed their Sankranthi release with an official press note. Anaganaga Oka Raju has gone to Netflix, while Bhartha Mahasayulaku Vignapthi is with Zee.
Sharwanand’s Nari Nari Naduma Murari still doesn’t have an OTT buyer. Meanwhile, Amazon Prime Video has secured Vijay’s Jana Nayagan for streaming.
OTT deals are now tougher even for top stars. The gap between expected and offered prices has widened across the industry. Despite big names, most producers face challenging negotiations before release.
In Tamil cinema, the situation looks slightly better. With fewer big stars, the market remains stable for now, and major names continue to fetch good value from OTT platforms.
