Indian OTT is experiencing a joyous ride, and that is nothing new. The market is projected to reach a whopping ₹600 Billion by 2027. The most interesting part is the rise in western viewership, which might turn into something good.
Last year, the world had the ‘Nattu Nattu’ fever, and that made them turn their heads to India. RRR and KGF-2 established themselves as global sensations, and Aamir Khan also became a global sensation with films like Secret Superstar and Dangal previously.
When it comes to international viewers, India witnessed a surge of 194% in global views. Shows like Farzi and some Netflix India documentaries have attracted global views.
The Indian platform also saw a hike when it comes to online transactions, with a 361% increase in international transactions – an attractive statistic.
Though this growth wasn’t just limited to the entertainment part of India, as it also spread its wings in the tourism and fashion industry. The nation saw a staggering 163% hike in sales when it comes to Indian fashion brands.
Even in tours and travels, India still maintains its ‘Atithi Devo Bhava’ status, as online travel agencies witnessed a 14x increase in international payments and a whopping 12x hike in transactions from travelers globally.
