OTT platforms are indeed experiencing a surge in the influx of sports content. More and more platforms are delving deep into this, emerging as a robust alternative for revenue generation.
Racing has always boasted a strong fanbase, with the worlds of F1 and NASCAR adapting to evolving needs. The recent TV deal reflects these changes. NASCAR recently sealed a seven-year, approximately $7.7B TV rights deal with Fox Sports, NBC Sports, WB, and notably, Amazon’s Prime Video.
This represents a 40% increase from the previous deal and signifies NASCAR’s foray into live streaming. Prime Video and TNT will stream mid-season races, with Prime Video also showcasing Practice and Qualifying sessions alongside Max.
NASCAR President Steve Phelps expressed satisfaction with their new seven-year, $7.7B TV rights deal, emphasizing long-term stability and growth through diverse distribution platforms.
Jay Marine, VP and Global Head of Sports at Prime Video, shared the excitement, highlighting NASCAR’s popularity and Prime Video’s debut in streaming Cup Series racing. Marine also expressed eagerness to enhance the fan experience and contribute to NASCAR’s future growth.
Now, as OTT platforms approach the limits of ‘How much sports is too much sports,’ they must exercise caution. Deviation from their original spirit may provoke audience backlash, and that’s a certainty.
