Lately, you would notice that Disney isn’t just dropping Marvel and Star Wars content, they bombard you with it.
CEO of Disney, Bob Iger recently said that Disney will be slowing down with their Marvel and Star Wars content. In terms of box office, from Marvel to their animations, all had an underwhelming grade. Thus the company is trying to cut costs in the upcoming days.
“You pull back not just to focus, but also as part of our cost containment initiative. Spending less on what we make, and making less,”
In a past meeting, Disney made a choice to cut some costs, $5.5B to be exact. $3B of that will be cut from content excluding sports.
Recently Disney took multiple hits even in their Pixar product. Even their Marvel products had some misses in recent times.
Iger added that the company needed to rethink the frequency of the Marvel Cinematic Universe content. He also mentioned that it was time for MCU to discover some ‘newness’ in the upcoming years.
On the other hand, Lucasfilm is also one important asset to Disney. They have generated revenue like nothing else but a plan of slowing down will help the brands to grow even more.
Now why the slowing down?
Firstly, the market is getting saturated with Marvel series and movies. People have been complaining about how frequently they bombard the audience with content. And all of them are related so it is even hard for the fans to catch up. Plus, an ample amount of gaps in the series and movies will make the fans longing for the upcoming content.
