The cinema business is facing a tough phase since theatrical viewing returned after the pandemic. A mix of below-average Bollywood releases and low-quality international films has led to disappointing box office numbers in FY ‘24 and FY ‘25.
Despite falling ticket sales, PVR INOX is showing steady growth thanks to its focus on food and beverages. Proprietary brands like Dog Father and 4700 BC, along with popular drinks, have helped boost overall sales by 1.5% this year.
Ticket sales fell from ₹3,258 crore to ₹2,942 crore, with movie-goers dropping by 10%. However, the rise in food and snack sales cushioned this decline and kept the business afloat.
Popcorn, hot dogs, and a wider range of vegetarian and non-vegetarian snacks became key contributors to revenue. While some viewers have raised concerns about prices, cinema snacks continue to remain popular among audiences.
Netizens joked that if movies were as enjoyable as the snacks, the film industry would reach new heights. Food has clearly become as important as the films themselves in attracting movie-goers.
