why-aravindha-sametha-needs-to--workFor any movie, the business at stake is the first and foremost thing that comes to mind for it to work. After all the makers and buyers need to make money, and everyone has to benefit. But, some films come from time to time where much more is at stake. Aravindha Sametha is one of those movies.

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The biggest non-theatrical reason is Trivikram Srinivas. He is one of the big pillars that created a brand image for them in the early 2000’s. Srinu Vytla, Puri Jagannadh, VV Vinayak and SS Rajamouli were the other names. There were Teja and Sekhar Kammula too, but here it is about directors who were known for handling mass heroes and giving fans commercial content with heroism.

As things stand now, SS Rajamouli has progressed to a new stratosphere, but the rest have regressed and become outdated of sorts. Big stars aren’t after Srinu Vytla, VV Vinayak or Puri Jagannadh anymore. It is one of the reasons why say someone like Allu Arjun is without any work at the moment. A few years ago, he would have planned a quickie with any one of them. Basically, the options for top stars have reduced.

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Now, if Aravindha Sametha fails, Tivikram Srinivas too will be joining them. He won’t reach their level immediately, but slowly. That would be a sorry state of affairs for Telugu cinema with very few options available for big stars to get projects that will be anticipated across the board from the US to the b and c centres in the Telugu states.

Another point is Jr NTR won’t be having a new release for at least a couple of years after Aravindha Sametha as SS Rajamouli’s project would be next. Fans would love to have a hit movie to watch before the long break.

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Let us see what Aravindha Sametha has in store for the fans and the trade. It is the last biggie of the year. Aravindha Sametha hits in a record number of theatres on October 11th worldwide.