A wave of panic over missing girls in Delhi recently spread across social media. However, Delhi Police stepped in to clarify the situation. Officials stated that the claims were false and warned the public against spreading rumours.
Amid this, a tweet triggered fresh controversy by alleging that Yash Raj Films PR was behind the viral panic. The post claimed the move was linked to promotions for the upcoming film Mardaani 3. These allegations remain unverified.
Social media users further alleged that YRF’s PR operations are handled by Prithwish Ganguly. Some users speculated that he could be the mind behind the campaign. No official response or confirmation has been issued regarding these claims.
Critics online accused the alleged campaign of being irresponsible. They argued that fear-driven narratives should not be used for film promotion. Users pointed out that the rumours were shared without verification.
Mardaani 3 is described as a fictional feminist thriller. It stars Rani Mukerji as a police officer. Social media commentary claims the franchise portrays most male police officials as ineffective, while her character is shown as the sole honest officer.
Users also revisited earlier criticism of YRF films. Some recalled backlash against the Spy Universe films, which they felt showed Indian officials negatively. These views are opinions expressed online and not official assessments.
Additionally, some users claimed that previous Mardaani films featured Hindu villains. With the recent missing girls panic being labelled fake by police, critics allege that the PR strategy crossed ethical lines. Delhi Police stated that the rumours were baseless and warned against misinformation.
This “so many children have gone missing from Delhi” has been spread through a paid campaign for promotion of the sequel of a film of a leading Hindi actress. Shame on her, the production house and their PR machinery and more on those who are spreading fear and panic in society… https://t.co/2mNMEzAvkx
— Rahul Kaushik (@kaushkrahul) February 5, 2026
