Sunny Sanskari Ki Tulsi Kumari had a lively trailer, and fans expected a fun romantic entertainer—especially with Varun Dhawan returning to his comedy lover-boy phase.
Expectations weren’t very high, but they weren’t low either. Yet the film still ended up disappointing audiences.
Released on October 2, the film has earned only Rs 36.5 crore so far, marking a poor box-office run. Many fans feel Varun carried the entire film on his shoulders, while others pointed out that shows were cancelled in several theatres due to empty seats.
After the film underperformed, fans noticed a sudden change in Dharma Productions’ marketing strategy. Posters and promotions that once focused on Varun Dhawan and Janhvi Kapoor began featuring Sanya Malhotra and Rohit Saraf instead.
Viewers accused the production house of trying to shift blame toward the supporting actors, protecting the lead pair’s image. This move, they say, unfairly frames the film’s failure as the fault of the side characters rather than its main stars.
Fans argue that such tactics hurt self-made actors like Sanya Malhotra and Rohit Saraf, who have worked hard to earn visibility in mainstream cinema. Meanwhile, established stars remain shielded from criticism.
Many called it a cruel PR move by Dharma Productions, suggesting the studio prioritised saving its brand and lead actors’ image over standing by its full cast.
