In an interesting turn of events, the devotional track ‘Namo Namo’ from 2018’s Kedarnath, starring Sushant Singh Rajput and Sara Ali
Khan, has become one of Hindi cinema’s most profitable songs of the decade.
Quietly making its way to the top of the league, the song has clocked over Rs 20 crore in aggregate revenue, according to industry estimates.
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What makes this feat remarkable is its backstory. Apparently the music rights for the film were sold for a nominal sum during the film’s production, with no massive promotions or star-powered remixes.
Cut to 2025, the track has now outperformed every song from the last decade, including chartbusters that were aggressively marketed with crores in backing.
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Industry insiders reveal that the Kedarnath soundtrack boasts the highest return on investment (ROI), dominating every Bollywood album in recent history.
Fans believe the combination of Sushant Singh Rajput’s heartfelt performance, Amit Trivedi’s surreal composition, and the song’s divine lyrics created an emotional masterpiece that continues to resonate with many.
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While Bollywood continues to chase viral hits with sonic overload, remixes, and remakes, Kedarnath’s adherence to authenticity proves that good music sells itself.
If anything, this event is a lesson for most of Bollywood’s music producers: even a low-budget song is able to touch hearts without the extravagance of marketing.
