‘Content lenappudu publicity peak lo undali”( when there is a doubt in content have peaks of publicity) this was one of the popular dialogues from the movie and still remembered and used even though the movie was flop. The reason is simple as many movies have followed same strategy including Aagadu itself. Now there is a talk that Kabali is reminding people of the same.
[m9ad]
The publicity for the film has reached a hyper level like never seen before. While all of it might be true in case of Tamil film industry and deservedly so when we look it from Telugu industry perspective it looks way too forced and frankly shows a bit of uncertainty on part of makers.
As we already know buyers are very hesitant with back to back flops from the star. With the astronomical rates quoted here (AP/T) the film has to do literally a Robo like performance to be profitable. If it ends up disappointing, loses would be bigger than previous movies. More than Telugu its in Tamil where there are huge stakes involved as for the first time in Rajini’s career he was not able to get the biggest opening and top collections of the year with his last venture. He has to reaffirm his star status, nothing less than biggest success would do it.
