The producer of Thalapathy Vijay’s Leo, SS Lalit Kumar, recently shared that the film won’t be released in Hindi in national multiplex chains, i.e., PVR, Inox, and Cinepolis cinemas, as these chains demand that the film must be screened on OTT platforms only after eight weeks of its theatrical release. However, due to prior commitments, “Leo” will be released on Netflix after just four weeks.
This means that the release of “Leo’s” Hindi version has become merely a formality. “Leo’s” absence in these major chains, along with minimal promotional efforts and a lack of interest in the Hindi market, suggests that Tamil cinema still has a long way to go in reaching the pan-India status that Telugu cinema has achieved.
Conversely, the makers of Ravi Teja’s “Tiger Nageswara Rao” are actively promoting their film in the North, despite uncertainties about its performance in Hindi-speaking regions.
The makers of Leo seem to have missed the opportunity to tap into the Hindi market. It’s not as if Tamil films are not popular in the North; films like Indian, I, Endhiran, and 2.0 have performed decently at the box office in Hindi-speaking regions.
Leo’s director Lokesh Kanagaraj’s Kaithi, Vikram, and Master are also popular in the North. The Hindi version of Jailer was a big hit on OTT platforms. Tamil director Atlee recently delivered an all-time blockbuster in Hindi with Jawan.
Vijay is fairly popular in the North due to dubbed films on satellite and YouTube. A proper release and on-ground promotions could have easily generated substantial revenue for Leo in Hindi. However, the makers of Leo do not appear serious about capturing North Indian regions and are not fully utilizing Vijay’s potential in the Hindi market.
This way, Tamil films may never become pan-Indian and capture the Hindi market as Telugu films have done.
