Public perception is very important in an election. If the perception in the public is that a so-and-so party is winning, there is a significant majority that changes their mind and votes for that party since they want to be on the winning side.
This is called the ‘Bandwagon Effect‘ in Politics.
To create that ‘Bandwagon Effect’, KCR and Jagan followed a similar strategy.
KCR tried to portray TRS as a National Party and set up the party’s wing in Maharashtra with so much of fanfare.
BRS leaders and its affiliated media used to call him ‘Desh Ki Netha’. TRS’s name is changed to BRS. The strategy is that if a party is aspiring to make it big in Delhi, people should naturally believe they are winning comfortably in Gully.
Jagan tried to create the Bandwagon effect using the slogans like ‘Why Not 175?’, ‘Why Not Kuppam?’ etc.
But these slogans had a very short shelf life and expired very quickly.
KCR’s Desh Ki Netha strategy at least lasted until the elections, But Jagan’s ‘Why Not 175?’ expired very quickly.
In fact, with Prashant Kishor himself admitting that Jagan is on a sticky wicket, it is totally nullified and Jagan is very vulnerable now.
Jagan is trying to create the ‘Bandwagon Effect’ once again with massive crowds in Siddham meetings. But people are not buying it because they are well aware of how people come to the Ruling Party’s meetings.
