Saif Ali Khan’s Jewel Thief – The Heist Begins was released on Netflix last month. Although it has received negative reviews, the film has managed to create some record in terms of viewership.
Notably, the action-thriller received 7.8 million views in the first week of release, and the number increased to 8.3 million by the next week. Moreover, the film has already reached on top of the streaming charts, with overall views of 16.1 million until now.
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Despite getting negative reactions, Jewel Thief has undoubtedly turned out to be one of the biggest hits for Netflix in terms of an original Hindi film.
On the other hand, it has also raised a question on why people are not showing the same interest in theatres. Films like Kesari Chapter 2, which received a lot of praise, are flopping at the box office, and Jewel Thief is making new records for viewership on an OTT platform.
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Although the storylines of certain films have been up to the mark, audiences are not able to connect with some of them due to the elite treatment. There was a time when films were made by keeping every kind of audience in mind, irrespective of whether they go to watch in a multiplex or a single screen.
A few filmmakers tried to revive the old days by making some entertainers that can impress anyone. The list includes titles like Jawan, Pathaan, Gadar 2, Animal, Chhaava, and more.
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Unfortunately, the remaining producers and directors have not learned anything from the success of these films. They are still back to a format where they would make films that only they like to watch, or what they want to show to the audience.
Considering the ongoing situation of Bollywood, it is the right time for the filmmakers to understand the taste of the viewers who enter a theatre.
Every theatre owner and distributor are facing losses, and in case people don’t want to witness the end of the Hindi film industry, they have to change their ways of filmmaking.
